Web sites are expected to play a significant role in driving luxury sales in 2011 since this year’s online revenue has been astronomical compared to last year, according to comScore.
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.
Saks Fifth Avenue has expanded its online presence to engage its loyal customers while also serving as a vehicle for advertising the products it sells through its new blog.
Mercedes-Benz is funding an initiative in collaboration with the Conservation Fund to provide loans to entrepreneurs working towards building green businesses.
Today in luxury marketing - Dior flagship celebration; Neiman Marcus profits triple; Big jump in social media for holiday marketing; New luxury for the new rich.
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