Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad for its holiday 2010 sales push into branding on its Web site, social media platforms and a front-page rich-media unit on The New York Times Web site.
Affluent consumers are more likely to search for products using their handheld devices, making mobile advertising an effective tactic for luxury brands, according to an analyst from ABI Research.
Private sale service Hendricks Park has launched an ecommerce destination that assists men with their apparel and accessories searches using video chat technology.
Upscale hotel chain Ritz-Carlton is expanding its Destination Club membership program with a focus on converting current hotel guests into long-term brand advocates.
Today in luxury marketing - Gucci threw a day-care party for the city's most fabulous of fabulous children; Neiman Marcus to ramp up spending; Giovanni Bedin revitalizes a heritage brand.
If you spend any time on the digital marketing blogs or attend industry pundit-fests, you are sure to come across the unfortunately worded new concept of transmedia.
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