Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.
We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.
RSS
.gif&contenttype=gif "download the whitepaper!")