Bonding with the consumer is key to how luxury brands survive lasting changes in buyer behavior in an era where markets, products, services, marketing and distribution are in a state of flux.
Today in luxury marketing - Gucci's Paris flagship celebrates renovations; German luxury cars selling well everywhere but Germany; Storms cause challenges for retail.
As mobile and social media establish themselves, they join email in today's multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
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