Luxury marketers who can key-in on YouTube's potential for delivering engaging branded videos to a mass audience have a step up in connecting with the next generation of affluent consumers.
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand's email alerts.
Russian manufacturer Faberge is attempting to reaffirm its status as one of the top luxury brands with its new "Carnet de Bal" white-diamond collection, which it is promoting via an iPhone application.
Today in luxury marketing - LVMH's Louis Vuitton challenges copycat bag imports; Jimmy Choo steps back into men's footwear; Check out the first Dolce & Gabbana campaign not to feature Madonna in about a year.
With the increased mobile commerce activity the industry has seen especially during the holiday season, the debate is over: consumers' rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.
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