Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.
Condé Nast’s W magazine recently celebrated the 11,000th download of its Daily W iPad application that launched in September, a success due largely in part to its recent sweepstakes promotion.
French fashion house Christian Dior recently launched a new short comedy film called L.A.dy Dior Hollywood starring brand ambassador Marion Cotillard that shows a creative side to the brand while featuring its new handbag line.
Luxury cruise line Cunard is showing off the newly-refurbished Queen Mary 2 cruise liner through a series of multichannel marketing initiatives including social media and direct mail.
Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.
Today in luxury marketing - Luxury luggage company Tumi files for IPO; LVMH overhauls Rome management; Rebecca Minkoff's new arm candy; PPR appoints new chief financial officer.
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
RSS
