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Luxury Daily, December 15, 2013 – LVMH shows dedication to Chinese consumers with training program

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December 13, 2013

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Today's headlines

LVMH shows dedication to Chinese consumers with training program
Columbia, Parsons students develop Balenciaga boutique launch strategy
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Givenchy makes entrance on Instagram with Erykah Badu images
L2 Think Tank recaps year, forecasts 2014
Exhibits not likely to introduce brands to new audience
Boucheron crafts $20K jar for La Mer to be sold exclusively at Harrods
Louis Vuitton targets entry-level consumers with tech case arcade game
Jaguar evokes feline connection via holiday commercial
Hennessy entices holiday gifting with limited-edition charity bottle
Moda Operandi, Moncler, Chanel and luxury car theft – News Briefs
Predictive advertising: Informed efforts for optimized results

Events/ causes LVMH shows dedication to Chinese consumers with training program
By Sarah Jones
	LVMH Moët Hennessy Louis Vuitton is looking to better serve its Mandarin-speaking consumers traveling abroad with a new training program for Chinese Americans. Entire article

Research Columbia, Parsons students develop Balenciaga boutique launch strategy
By Joe McCarthy
	NEW YORK – French fashion label Balenciaga worked with a team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” to gain insights into upcoming boutique launches. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Mobile Givenchy makes entrance on Instagram with Erykah Badu images
By Sarah Jones
	French atelier Givenchy created its first Instagram account with a single post showing two spring 2014 advertising campaign images to entice its fan base to begin following its photo diary. Entire article

Events / Causes L2 Think Tank recaps year, forecasts 2014
By Joe McCarthy
	NEW YORK - L2 Think Tank recapped some of the year's key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12. Entire article

Events/Causes Exhibits not likely to introduce brands to new audience
By Jen King
	From collaborative art installations to displaying iconic pieces of jewelry, nearly every brand has curated a museum exhibit to showcase their heritage and identity from their own perspective. Entire article

In-store Boucheron crafts $20K jar for La Mer to be sold exclusively at Harrods
By Jen King
	Estée Lauder Cos.’ La Mer partnered with French jeweler Boucheron to create a limited-edition decanter for its Crème de la Mer moisturizing lotion that is available exclusively at London department store Harrods. Entire article

Internet Louis Vuitton targets entry-level consumers with tech case arcade game
By Sarah Jones
	French leather goods house Louis Vuitton created an online game mimicking the classic arcade game Block Breaker to boost traffic to its tech cases category on its ecommerce site. Entire article

Television Jaguar evokes feline connection via holiday commercial
By Joe McCarthy
	Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives. Entire article

Events/Causes Hennessy entices holiday gifting with limited-edition charity bottle
By Jen King
	LVMH-owned Hennessy is appealing to philanthropic cognac drinkers with limited-edition magnum bottle of Hennessy V.S with label artwork designed by renowned Brazilian artists Os Gêmeos. Entire article

News briefs Moda Operandi, Moncler, Chanel and luxury car theft – News Briefs
By Jen King
	Today in luxury marketing - Moda Operandi raises more funds; Italy's Moncler prices share sale at top of the range; Chanel's Native American headdress on runway raises eyebrows; Eighteen charged in New York luxury car theft ring. Entire article

Columns Predictive advertising: Informed efforts for optimized results
By a Luxury Daily columnist
	At the end of the day, it is data science that provides the predictive analytics that can drive an uplift in conversion, decreased costs and ultimately delivery of the right ad creative at the right time and place. Entire article

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