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Luxury growth at L’Oréal lags in Q1
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LVMH, CFDA launch Earth Week video series

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Luxury Daily, December 17, 2013 – Tamara Mellon unveils first campaign video to expand reach

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December 17, 2013

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Today's headlines

Tamara Mellon unveils first campaign video to expand reach
Tiffany debuts Tiffany Diamond in Beijing with original music score
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Oscar de la Renta targets entry-level fashionistas with The Outnet collection
Dolce & Gabbana animates fragrance video to show global appeal
Salon du Chocolat New York gains insights from Columbia, Parsons
Audi continues to leverage Super Bowl’s conversation-shaping potential with A3 spot
China, Moncler, angora fur and luxury travel – News briefs
3 key mobile takeaways for marketers this holiday season

Internet Tamara Mellon unveils first campaign video to expand reach
By Jen King
	Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign. Entire article

Events/Causes Tiffany debuts Tiffany Diamond in Beijing with original music score
By Jen King
	Jeweler Tiffany & Co. employed Chinese composer Tan Dun to create a piece that sets the tone for the brand among affluent consumers. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Internet Oscar de la Renta targets entry-level fashionistas with The Outnet collection
By Sarah Jones
	U.S. fashion label Oscar de la Renta is looking to reach a wider consumer base with a capsule collection designed for Net-A-Porter’s outlet ecommerce site The Outnet. Entire article

Internet Dolce & Gabbana animates fragrance video to show global appeal
By Sarah Jones
	Italian fashion house Dolce & Gabbana is showing the global appeal of its The One fragrance with a holiday-themed animated social video. Entire article

Research Salon du Chocolat New York gains insights from Columbia, Parsons
By Joe McCarthy
	NEW YORK - Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” devised methods for improving the annual Salon du Chocolat trade show in New York. Entire article

Television Audi continues to leverage Super Bowl’s conversation-shaping potential with A3 spot
By Joe McCarthy
	Audi of America will extend its Super Bowl tradition Feb. 2 with a television spot that breaks from its recent A5 clean diesel commercials to showcase its A3 model. Entire article

News briefs China, Moncler, angora fur and luxury travel – News briefs
By Staff reports
	Today in luxury marketing - China luxury spending grows at slowest pace since 2000; Moncler shares shoot up 39pc; Can angora production ever be ethical?; A return to unabashed indulgence. Entire article

Columns 3 key mobile takeaways for marketers this holiday season
By a Luxury Daily columnist
	Before your business starts throwing dollars toward mobile campaigns to reel in armies of shoppers at the mall, buyer beware: much of the conventional wisdom about how and where people use their devices is wrong. Entire article

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