Luxury Daily, December 2, 2014 – Ferragamo pays homage to rule breakers with menswear profiles

December 2, 2014

Today's headlines

Internet Ferragamo pays homage to rule breakers with menswear profiles
By Sarah Jones
	Italian leather goods maker Salvatore Ferragamo is commemorating its founder’s determination and vision with a video series profiling men who also make their own rules. Entire article

Internet Dior invents fantastical factory to spur gifting
By Sarah Jones
	French couture house Christian Dior is highlighting its golden gift selection with a social video that takes consumers inside an imagined automatous factory. Entire article

Internet Van Cleef & Arpels creates interactive microsite for winter
By Nancy Buckley
	French jewelry house Van Cleef & Arpels is celebrating the holiday season with a winter-themed microsite that encourages consumer participation. Entire article

Research 98pc of executives report impact from formal listening programs: survey
By Nancy Buckley
	Listening to consumers is often thought to be key for brands looking to personalize experiences, but only 25 percent of C-suite executives have a formal listening program, according to a new survey conducted by Shullman Research Center. Entire article

Mobile Gucci places focus on fine jewelry with The Cut mobile ad
By Sarah Jones
	Italian apparel and accessories label Gucci is aiming for holiday purchases with multiple banner advertisements for its jewelry on the mobile-optimized Web site of New York magazine’s The Cut. Entire article

Multichannel BMW celebrates motorsport anniversary with documentary release
By Nancy Buckley
	German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary. Entire article

News briefs Vertu, luxury brands, Ralph Lauren and Chanel – Live news
By Staff reports
	Luxury Daily's live news from Dec. 1 - Vertu pushes bespoke options for Cyber Monday; Brands fight HIV transmission among children with teddy bear auction; Ralph Lauren bridges fashion, technology for handbag innovation; Chanel reinvisions inspiration behind its iconic jacket in latest film. Entire article

News briefs Black Friday, Hong Kong, Audi and Mulberry – News briefs
By Staff reports
	Today in luxury marketing - Online sales set Black Friday record; Hong Kong counts cost of protests on city's core shopping districts; Audi makes revised Q3 greener; Mulberry appoints Johnny Coca. Entire article

Multichannel Inviting nominations for the 2014 Luxury Daily Awards
By Staff reports
	Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year. Entire article

Columns Why now is the time to invest in iBeacon technology
By a Luxury Daily columnist
	The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute. Entire article

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