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Luxury Daily, December 22, 2015 – Top 10 luxury advertising efforts of 2015

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December 22, 2015

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Today's headlines

Top 10 luxury advertising efforts of 2015
Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Bloomingdale’s employs “Gift-Bot” to deliver personality-inspired ideas
LEF students present innovative marketing, design solutions for top luxury brands
Krug spurs culinary indulgence via Web series
Georg Jensen activates holiday gifting with two-screen experience
Why mobile native advertising is key for connecting with users: MMA
Tiffany, Berluti, Mercedes and NetJets – Live news
Entry-level luxury, Switzerland, beauty and Mercedes – News briefs
How digital coupons attract the ultra-mobile, millennial customer

Advertising Top 10 luxury advertising efforts of 2015
By Jen King
	For luxury houses, positioning is essential and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers. Entire article

Multichannel Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
By Staff reports
	Register now for the nation's premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors. Entire article

Mobile Bloomingdale’s employs “Gift-Bot” to deliver personality-inspired ideas
By Staff reports
	Department store chain Bloomingdale’s is giving consumers instant gifting help with the help of a knowledgeable robot. Entire article

Multichannel LEF students present innovative marketing, design solutions for top luxury brands
By Jen King
	Earlier this month students from the Luxury Education Foundation presented case studies related to the creation and marketing of luxury goods. Entire article

Internet Krug spurs culinary indulgence via Web series
By Staff reports
	LVMH-owned Champagne house Krug is tempting consumers with a video series devoted to life’s “Guilty Pleasures.” Entire article

Mobile Georg Jensen activates holiday gifting with two-screen experience
By Jen King
	Danish jeweler Georg Jensen is exploring the gift of giving using a two-screen strategy that encourages consumer discovery to make a gifting selection. Entire article

Research Why mobile native advertising is key for connecting with users: MMA
By Staff reports
	Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association. Entire article

News briefs Tiffany, Berluti, Mercedes and NetJets – Live news
By Staff reports
	Luxury Daily's live news updates from Dec. 21 - Tiffany makes final gifting push in fashion media; Berluti makes moves with ballet-ready suit; Mercedes USA continues evolution with new CEO; NetJets reaches contract agreement with pilots union. Entire article

News briefs Entry-level luxury, Switzerland, beauty and Mercedes – News briefs
By Staff reports
	Today in luxury marketing - Small items, big business; Rolex buyers needn't worry as Swiss put limit on anonymous cash; Prestige beauty outshines last year’s performance; Mercedes won't "go crazy" to win US luxury race. Entire article

Columns How digital coupons attract the ultra-mobile, millennial customer
By a Luxury Daily columnist
	More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research. Entire article

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