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Luxury Daily, December 26, 2013 – Top 10 luxury brand mobile campaigns of Q4

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December 26, 2013

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Today's headlines

Top 10 luxury brand mobile campaigns of Q4
A conversation with the Four Seasons’ Isadore Sharp
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Net-A-Porter targeted last-minute shoppers with same-day delivery
WSJ. magazine is 2013 Luxury Publisher of the Year
Branded advent calendars engaged consumers during holiday season
The Guardian buckles down on mobile with Android tablet app launch
Dover Street Market, private jets, Champagne sales and art auctions – News briefs
Mobile’s effect on the payments landscape

Mobile Top 10 luxury brand mobile campaigns of Q4
By Jen King
	Luxury marketers aimed to recreate the in-store experience through mobile applications that mimicked tutorials and touch points that a consumer would explore while in a physical boutique. Entire article

Q&A A conversation with the Four Seasons’ Isadore Sharp
By a Luxury Daily columnist
	An exclusive interview with the founder/chairman of Four Seasons Hotels and Resorts on luxury, expansion, Disney and Apple. Entire article

Advertising Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
By Staff reports
	Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue. Entire article

Internet Net-A-Porter targeted last-minute shoppers with same-day delivery
By Sarah Jones
	Online retailer Net-A-Porter extended its same-day delivery service in the New York area just as consumers were worried about receiving all of their purchased gifts in time. Entire article

Print WSJ. magazine is 2013 Luxury Publisher of the Year
By Jen King
	The Wall Street Journal’s WSJ. magazine supplement is Luxury Daily’s 2013 Luxury Publisher of the Year for its consistency and upward momentum in the luxury publishing sector achieved through its use of readership-appropriate advertisements and content. Entire article

Internet Branded advent calendars engaged consumers during holiday season
By Sarah Jones
	As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts. Entire article

Mobile The Guardian buckles down on mobile with Android tablet app launch
By Staff reports
	The Guardian has released an Android tablet application at a time when consumers are turning to new devices to access news and information. Entire article

News briefs Dover Street Market, private jets, Champagne sales and art auctions – News briefs
By Staff reports
	Today in luxury marketing - Shop Louis Vuitton, Alexander Wang, Saint Laurent, more at Dover Street Market in New York; Making room for many private jets; Champagne sales fall flat on French economic gloom; Bacon $142 million triptych beats Warhol: Top 2013 auction sales. Entire article

Columns Mobile’s effect on the payments landscape
By a Luxury Daily columnist
	A recent comScore report revealed that there were one billion credit and debit cards in circulation in the U.S. in 2012 – approximately three cards for every person. Entire article

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