Fashion house Marc Jacobs is trying to connect with consumers through its MarcFam campaign that encourages consumers to share images and videos of their holiday experiences with a chance to receive branded prizes.
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
The Ritz-Carlton Hotel Co. is partnering with America's Promise Alliance to help decrease high school drop-out rates through a number of sponsored events in 2012.
While designer Karl Lagerfeld's new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.
Today in luxury marketing - Jaw-dropping new app: Valentino builds an online museum; Balenciaga casts two unknown models for the Spring campaign; Check out John Varvatos eyewear; Moncler to launch sunglasses with Mykita.
Targeting retailers, mobile marketers and service providers, Mobile Marketer's Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
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