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Luxury Daily, December 9, 2015 – Fendi flashbulbs explode, giving way to gifting ideas

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December 9, 2015

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Today's headlines

Fendi flashbulbs explode, giving way to gifting ideas
Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Cartier brings window shopping online via interactive feature
La Mer spurs crystal-inspired box for kept treasures
Four Seasons Los Angeles creates edible real estate for children’s cause
Land Rover commemorates Defender with charitable send-off
Why Facebook still rules for engaging US online youth: Forrester
Hermès, Moët, Harry Winston and Lalique – Live news
Cartier, Kering, British luxury and Audi – News briefs
How do Chinese tourists really feel about Paris?
3 tips to develop a cross-device marketing and measurement strategy

Internet Fendi flashbulbs explode, giving way to gifting ideas
By Jen King
	Italian fashion house Fendi is setting off light bulbs in consumers’ minds as they shop “brilliant” gift ideas for the holidays. Entire article

Columns Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
By a Luxury Daily columnist
	Register now for the nation's premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors. Entire article

Internet Cartier brings window shopping online via interactive feature
By Staff reports
	French jeweler Cartier is bringing the bricks-and-mortar experience online with a digital holiday window display. Entire article

Commerce La Mer spurs crystal-inspired box for kept treasures
By Jen King
	Estée Lauder Cos.’ Crème de la Mer has teamed with lifestyle brand Kelly Wearstler on a limited-edition objet d’art that merges modernist and classic design. Entire article

Events/Causes Four Seasons Los Angeles creates edible real estate for children’s cause
By Staff reports
	Four Seasons Hotel Los Angeles at Beverly Hills, CA is letting consumers take a bite out of its property with help from "Million Dollar Listing" star Josh Flagg. Entire article

Events/Causes Land Rover commemorates Defender with charitable send-off
By Jen King
	British automaker Land Rover is readying to bid farewell to the Defender model with a London takeover and charity auction. Entire article

Research Why Facebook still rules for engaging US online youth: Forrester
By Chantal Tode
	While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester. Entire article

News briefs Hermès, Moët, Harry Winston and Lalique – Live news
By Staff reports
	Luxury Daily's live news from Dec. 8 - Hermès takes sled ride to Paris in holiday short; Moët toasts 2016 via consumer-generated wishes; Harry Winston plays new tune with ambassador Robin Thicke; Lalique, Steinway combine craftsmanship and creativity in crystal piano. Entire article

News briefs Cartier, Kering, British luxury and Audi – News briefs
By Staff reports
	Today in luxury marketing - Cartier's watches lose their sparkle in China; As smog blankets Beijing, Pinault talks sustainability in fashion; Talking business: The turning tide of Britain’s luxury market; Audi has simple engine fixes for luxury diesel cars: CEO. Entire article

Columns How do Chinese tourists really feel about Paris?
By a Luxury Daily columnist
	There is no denying that France holds a special place in the hearts of Chinese tourists. Entire article

Columns 3 tips to develop a cross-device marketing and measurement strategy
By a Luxury Daily columnist
	Consumers are rapidly going mobile, but advertisers are not. Studies show that even though the majority of digital media is now consumed on mobile devices, less than 10.8 percent of media dollars are allocated toward mobile advertising. Entire article

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