Luxury brands may be in trouble, since the Direct Marketing Association will enforce the Self-Regulatory Program for Online Behavioral Advertising, which includes an advertising icon that lets consumers make choices about the interest-based ads they receive.
French fashion empire Chanel is pushing Culture Chanel, a new exhibition in Shanghai's Museum of Contemporary Art, with a microsite dedicated to letting consumers explore, interact and learn about the brand's history.
Luxury lifestyle online publisher JustLuxe launched an ecommerce Web site, providing affluent consumers with exclusive offers from high-end brands worldwide.
Today in luxury marketing - Lanvin opens on Rodeo Drive; Windsor Jewelers acquires Marina B; Giorgio Armani plans to build a hotel in Russia; Consipcuous consumption.
The ongoing mobile turf war between Apple, Google, Microsoft, Nokia and BlackBerry may change completely with the entry of a new player who will redefine the mobile Internet's most potent use.
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