Luxury brands must recognize the growing demand for customer engagement across multiple channels as consumers become increasingly comfortable making purchases on mobile.
Luxury brands must incorporate video into their online marketing, using it on their Web sites, blogs and social media pages to entice consumers with visually appealing rich-media content.
Dolce & Gabbana has commissioned one of its employees to anonymously provide behind-the-scenes photos and details from the company's headquarters in Milan via Twitter to personify the brand.
The Ritz-Carlton, Charlotte, NC, is strengthening its commitment to environmentally-friendly practices and operations by permanently installing a multi-power station for affluent guests that drive electric vehicles.
As Mobile World Congress 2011 in Barcelona, Spain ended last week, one thing was apparent: just 10 months after the launch of the Apple iPad, the tablet market has solidly arrived.
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