Luxury lifestyle magazine Robb Report is making leaps from the printed pages into the digital sector, starting with an online video chat segment for Ferrari fans and collectors on Feb. 17.
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
Today in luxury marketing - St. Regis to debut in Thailand; Gilt Groupe teams with Nicole Richie; Hong Kong financial world eagerly awaits Prada IPO; Facebook averaged almost eight new registrations per second in 2010.
Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.