Affluent consumers are regaining confidence post-recession and the outlook for the luxury goods industry is improving, according to a study from Unity Marketing.
Ralph Lauren has relaunched its ecommerce site with more style advice, images and information that is sure to increase time spent with the brand online.
Online shopping destination ShopStyle has launched a mobile application to provide fashion-savvy consumers coverage of the Fall 2011 Mercedes-Benz Fashion Week.
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
NEW YORK - Flash sales Web site Ajaline showcased its branded fine jewelry and watches at an intimate breakfast to publicize the official launch of the site Feb. 7.
Today in luxury marketing - Ralph Lauren introduces luxury denim; Hugo Boss acquires 15 British stores; Donna Karan does the Web; Online retailers discover the joy of journalism.