British automaker Aston Martin recently broadened its recall net due to a faulty throttle pedal, but the brand's limited production lines and the seemingly quick-fix problem allow for a swift redressing of consumer concerns.
New York retailer Bergdorf Goodman unveiled a series of in-store art installations during Mercedes-Benz Fashion Week to draw attention and foot traffic from fashion show attendees staying in the city.
Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
French apparel and accessories brand Longchamp released a sunny spring campaign video featuring fashion personality Alexa Chung to get consumers ready for the seasonal shift.
Four Seasons Resort Maui at Wailea, HI, is inviting affluent consumers with a penchant for charity to participate in a range of community "voluntourism" offers.
French jewelry maison Cartier is targeting affluent consumers planning to pop the question with an advertisement for its Trinity Ruban engagement rings on The New York Times’ mobile-optimized Web site.
Today in luxury marketing - Hugo Boss full-year profits gain 7pc; Italy Ferrari says will not move brand to the Netherlands; Mercedes to lower incentives as demand outstrips supply; Rolls-Royce celebrates Sir Malcolm Campbell’s water speed record.
To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.
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