British department store Harrods is showcasing its overhauled home furnishings department with window displays designed by Condé Nast shelter publication House & Garden.
French footwear maker Berluti is continuing its move toward a full-service lifestyle brand with the opening of a new boutique on New York’s Madison Avenue.
British gun and rifle maker James Purdey & Sons is continuing its bicentennial anniversary with a trio of guns that represents the brand’s history of fine craftsmanship and lifestyle.
Luxury automakers stage wintry events to show off the control of their vehicles, but throughout the year driving events and tours present occasions to draw new consumers and solidify loyalties.
French ski wear label Moncler opted out of the typical runway show again for its Grenoble fall 2014 presentation, choosing to place a 60-piece chorus in lit boxes on stage at the concert hall Hammerstein Ballroom in New York.
Mandarin Oriental, Paris is extending the hotel chain's global shopping partnerships with high-end retailer Printemps Haussman to achieve continuity for its fashion-oriented consumers.
French atelier Christian Dior is promoting its Hypnotic Poison Eau de Parfum with a darker campaign than what consumers familiar with the brand's feminine codes might expect.
Today in luxury marketing - Ermenegildo Zegna says has resources to remain independent; Valentino apologizes for using photo of Amy Adams at Hoffman wake; Next long shot for Sergio: Put Maserati on the map; Marc Jacobs to change Marc by Marc Jacobs label name.
You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.
This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.
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