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Luxury Daily, February 12, 2014 – Bottega Veneta crafts doll-inspired mannequins for global storefronts

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In-Store
Bottega Veneta crafts doll-inspired mannequins for global storefronts

Italian apparel and accessories label Bottega Veneta looked to a Hasbro doll to model its spring/summer 2014 collection in its window displays to stand out from other storefronts.

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In-store
Penhaligon’s spurs loyalty with personalized fragrance biography

British fragrance maker Penhaligon’s is enticing consumers looking for a customized Valentine’s Day gift by promoting its fragrance profiling service Feb. 12-14.

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Commerce
Sleepwalking through payment security

Merchant payment solutions are generally unremarked upon by the public, but as soon as a variable goes awry consumers can quickly lose confidence.

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Internet
Gucci mixes martial arts with modeling in spring campaign video

Italian fashion house Gucci gave its spring/summer 2014 print advertising campaign a kick with a martial arts-inspired social video.

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Internet
Michael Kors continues tradition of “all-access” microsite for fashion week

U.S. apparel brand Michael Kors is giving consumers a look at both its runway show and the backstage area live Feb. 12 through a dedicated microsite.

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Multichannel
Lexus affirms TV commitment with branded channel

Toyota Corp.-owned Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.

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Print
Gemfields fetes uncut emeralds via dedicated book, campaign

Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand's industry role.

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Advertising
Bentley targets aspirational consumers with fragrance introduction

British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.

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News briefs
Daimler, Chanel, BMW and luxury fashion – News briefs

Today in luxury marketing - Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW's January sales rise; Social media sewn into value of luxury fashion.

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Columns
Making the phone a seamless extension of the in-store experience

In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.

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Columns
Marketers should beware of Mobile Attention Deficit Disorder

In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?

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