Italian apparel and accessories label Bottega Veneta looked to a Hasbro doll to model its spring/summer 2014 collection in its window displays to stand out from other storefronts.
British fragrance maker Penhaligon’s is enticing consumers looking for a customized Valentine’s Day gift by promoting its fragrance profiling service Feb. 12-14.
Toyota Corp.-owned Lexus teamed up with Comcast Media 360 for a branded television channel to consolidate content and build relationships with Xfinity customers.
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand's industry role.
Today in luxury marketing - Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW's January sales rise; Social media sewn into value of luxury fashion.
In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.