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Luxury Daily, February 12, 2015 – Luxury industry insiders feel optimistic about 2015: report

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February 12, 2015

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Luxury industry insiders feel optimistic about 2015: report
Luxury spending is expected to rise by 7pc: LuxHub
Holt Renfrew recognizes loyal consumers with legendary moments
Marc Jacobs looks to dedicated readers with Elle mobile ad
Mercedes-Benz bends videos to thank fans
Wolf cooks up inspiration to get consumers using their kitchens
Missoni, Ladurée, Neiman Marucs and St. Regis – Live news
Karl Lagerfeld, New York real estate, Prada and Lamborghini – News briefs
Snapchat opens the floodgates to publishers and brands

Research Luxury industry insiders feel optimistic about 2015: report
By Sarah Jones
	With renewed levels of optimism in the luxury industry, 90 percent of marketers are planning expansions this year, according to a new report from Wealth-X. Entire article

Research Luxury spending is expected to rise by 7pc: LuxHub
By Nancy Buckley
	Affluent consumers spent about $32,172, or about 21 percent of their income, on luxury products in the last year, according to a report from Havas Media Group’s LuxHub. Entire article

In-store Holt Renfrew recognizes loyal consumers with legendary moments
By Sarah Jones
	Canadian department store chain Holt Renfrew is rolling out a new bespoke rewards program that promises consumers “luxury personified.” Entire article

Mobile Marc Jacobs looks to dedicated readers with Elle mobile ad
By Nancy Buckley
	U.S. fashion brand Marc Jacobs is looking to make it onto Valentine’s Day wish lists with an advertisement featuring the Daisy fragrance on Elle’s mobile Web site. Entire article

Multichannel Mercedes-Benz bends videos to thank fans
By Nancy Buckley
	German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG. Entire article

Internet Wolf cooks up inspiration to get consumers using their kitchens
By Sarah Jones
	Appliance brand Wolf is encouraging and empowering consumers to cook at home more often with its "Reclaim the Kitchen" campaign. Entire article

News briefs Missoni, Ladurée, Neiman Marucs and St. Regis – Live news
By Staff reports
	Luxury Daily's live news from Feb. 11 - Missoni works to explain cancer to children through storybook; Ladurée drives into Bloomingdale’s for sweet pit stop; Neiman Marcus shines a light on spring style; St. Regis New York shapes Bentley fleet for day, night excursions. Entire article

News briefs Karl Lagerfeld, New York real estate, Prada and Lamborghini – News briefs
By Staff reports
	Today in luxury marketing - Karl Lagerfeld to launch kids' wear; Stream of foreign wealth flows to elite New York real estate; Prada needs to focus less on new shops and more on new handbags; Lamborghini concept shows possible move to less extreme looks. Entire article

Columns Snapchat opens the floodgates to publishers and brands
By a Luxury Daily columnist
	Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented. Entire article

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