Affluent consumer confidence has dipped as low as seen in the depths of the recession in 2008 and 2009, indicating that luxury shoppers lack commitment, according to findings from a study by Unity Marketing.
Toyota Corp.'s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
Hearst's Harper's Bazaar magazine has partnered with high-end cosmetics marketer Estée Lauder to search for the most fashionable woman in the United States.
American Express Publishing's Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
Menswear brand Perry Ellis recently announced a collaboration with fashion newcomer label Duckie Brown in a move to up its status in the eyes of specialty and luxury retailers.
Today in luxury marketing - Zite teams up with Bergdorf Goodman; Oscar de la Renta does nail polish; Armani plots aggressive expansion in North America; Loeffler Randall hooks up with Sven Clogs for a Valentine's Day collaboration.
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