Luxury Daily, February 20, 2015 – Bottega Veneta taps creatives for narrative fashion composition

February 20, 2015

Today's headlines

Internet Bottega Veneta taps creatives for narrative fashion composition
By Sarah Jones
	Italian fashion label Bottega Veneta is bringing its spring/summer 2015 collection to life in a film project created with the help of dancers and artists. Entire article

Internet Online and offline hold strong influences on one another
By Nancy Buckley
	PALM DESERT, CA – Digital showrooms cannot offer the same attributes as physical stores, but online searches drive in-store traffic, according to a professor from Wharton at eTail West Feb 19. Entire article

Commerce Sotheby’s raises automotive potential with strategic partnership
By Sarah Jones
	Auction house Sotheby’s is strengthening its efforts in the automotive sector with a new partnership with a collector car auctioneer. Entire article

Internet Miu Miu invites consumers into surreal world to examine the everyday
By Sarah Jones
	Prada-owned Miu Miu is questioning the ordinary with the latest installment of its commissioned Women’s Tales series. Entire article

Mobile Visa Checkout boosts digital conversion rates
By Nancy Buckley
	PALM DESERT, CA – In 2015, United States consumers will spend an average of 15.5 hours consuming digital media and will witness about 29,000 marketing messages a day, according to an executive from Visa at eTail West Feb. 19. Entire article

Internet Triggered emails allow for online communication
By Nancy Buckley
	PALM DESERT, CA – Luxury brands typically provide in-store personalization that give consumers bespoke experiences, but translating that level of customer service to online communication poses several challenges. Entire article

Causes Fairmont reduces carbon emissions to meet sustainability goal
By Kay Sorin
	Fairmont Hotels & Resorts is leading the industry in sustainability, having recently become the first hospitality brand to reduce its carbon dioxide emissions to the World Wildlife Fund’s recommended target. Entire article

Mobile Burberry entices consumers with eye-catching mobile banner
By Kay Sorin
	British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites. Entire article

News briefs Wealth-X, Chanel, IWC and Tom Ford – Live news
By Staff reports
	Luxury Daily's live news from Feb. 19 - Wealth-X acquires Ledbury Research to further global growth; Chanel consumers meet Misia through fragrance email blast; IWC creates visual dialogue with enthusiasts via Instagram; Tom Ford relocates runway show to LA to better serve celebrity clientele. Entire article

News briefs Saks, John Galliano, Ferrari and currency – News briefs
By Staff reports
	Today in luxury marketing - Saks' Marigay McKee makes case for heading downtown; Galliano to appeal court ruling; Family owners of Ferrari say will not sell stake; Navigating a storm of currency volatility. Entire article

Columns The hidden power of suggestion in risk-taking
By a Luxury Daily columnist
	Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry. Entire article

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