Department store chain Neiman Marcus has launched the Sole Seekers social media, mobile and in-store challenge to celebrate the 20th anniversary of footwear manufacturer Christian Louboutin.
Robb Report is focusing on custom luxury experiences through advertisers including Ralph Lauren, Hermes, Brioni, Corneliani, Stefano Ricci and Richard Mille in its March issue.
Today in luxury marketing - Saks fourth quarter profit rises on sale of luxury goods; How luxury hotels use social media; Brands rush to tap China's Web boom; Editing as a brand investment.
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.
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