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Luxury Daily, February 24, 2016 – Why are consumers not converting on mobile?

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February 24, 2016

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Today's headlines

Why are consumers not converting on mobile?
Europe’s luxury market supported by Italian fashion demand
UGC and visual collateral potential answer to online fragrance sale woes: L2
Mr Porter flaunts key differentiators in spring campaign
Dunhill creates home online with editorial Web site redesign
Interparfums reconfigures internal organization to better market share positioning
Land Rover reaches for the skies with latest Virgin Group collaboration
Rue La La exec: App users require exclusive, sales-driving features
Valentino, La Mer, Fairmont and Lamborghini – Live news
Cartier, Hugo Boss, Richemont and Rolls-Royce – News briefs

Columns Why are consumers not converting on mobile?
By a Luxury Daily columnist
	We all know the world is moving to mobile. But many mobile marketers feel like they have thrown a party and no one came. They have invested in mobile Web sites, applications and mobile ad campaigns only to be rewarded with miserable conversion rates. Where did everyone go? Entire article

Research Europe’s luxury market supported by Italian fashion demand
By Jen King
	As the historical home of the majority of luxury houses, Europe’s market accounts for nearly $83 billion of the personal luxury goods sector, according to a report by R&S Mediobanca. Entire article

Research UGC and visual collateral potential answer to online fragrance sale woes: L2
By Forrest Cardamenis
	Brands are still struggling to sell fragrances to consumers in the digital space, according to a new report by L2. Entire article

Advertising Mr Porter flaunts key differentiators in spring campaign
By Staff reports
	As menswear retailer Mr Porter turns five, it is celebrating the services and characteristics that set it apart in its spring/summer 2016 campaign. Entire article

Internet Dunhill creates home online with editorial Web site redesign
By Staff reports
	British menswear label Alfred Dunhill is reaching more consumers globally with the launch of a new ecommerce platform. Entire article

Q&A Interparfums reconfigures internal organization to better market share positioning
By Jen King
	Interparfums Luxury Brands is setting an industry standard through a retooled internal strategy that relies on data mining and a dedicated, skillful sales force to best serve its license partners. Entire article

Events/Causes Land Rover reaches for the skies with latest Virgin Group collaboration
By Forrest Cardamenis
	British automaker Land Rover is thinking galactic to put itself on the forefront of technological advancement. Entire article

Mobile Rue La La exec: App users require exclusive, sales-driving features
By Staff reports
	PALM DESERT, CA – A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales. Entire article

News briefs Valentino, La Mer, Fairmont and Lamborghini – Live news
By Staff reports
	Luxury Daily's live news from Feb. 23 - Valentino signs 10-year licensing agreement with Luxottica; La Mer shares skincare tips through InStyle live chat; Fairmont names superlative suites to boost accommodation awareness; Lamborghini hires from Audi for CEO position. Entire article

News briefs Cartier, Hugo Boss, Richemont and Rolls-Royce – News briefs
By Staff reports
	Today in luxury marketing - Cartier, Montblanc win court order blocking sites selling fakes; Hugo Boss cuts prices to try to revive weak China sales; Richemont confirms cuts of up to 350 jobs in watch division; Rolls-Royce to replace Phantom after 13-year production run. Entire article

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