British retailer Harrods is capitalizing on consumers’ interest in runway beauty trends with a series of in-store events to kick off London Fashion Week.
Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2.
Luxury automakers often hesitate to advertise in mass market situations, but the search results on auto sites increased drastically for many of the luxury brands present in Super Bowl ads.
Luxury Daily's live news from Feb. 2 - Brands flaunt Super Bowl participation via social media; Ritz-Carlton Millenia Singapore hosts year-long anniversary celebration; Bentley hires new CEO for lead market; Longchamp focuses on the details in handbag film.
Today in luxury marketing - French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.
What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”
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