Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say.
Italian apparel and accessories label Fendi is presenting its new small leather goods collection in an animated social video that shows the items parading through scenes of color panes and crayon doodles.
Fashion house 3.1 Phillip Lim is linking print media, out-of-home advertisements and mobile platforms for its new spring 2013 campaign via the brand's updated Agent 3.1 iPhone and iPad application.
Swiss watchmaker Raymond Weil marked Facebook’s 9th birthday Feb. 4 by directing all traffic to its Web site to the social network where it presented a digital timeline.
Jeweler Tiffany & Co. is pushing Valentine’s Day gift purchases through an astrology-themed direct mail catalog that presents its collections and pricing.
Today in luxury marketing - Michael Kors adds World Financial Center accessories store to New York lineup; Bloomingdale's said close to Abu Dhabi deal; Swatch sees continued growth; Is luxury travel on the move?
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