British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.
The luxury sector is slow to adapt to affluent consumers’ browsing and purchasing habits as more shoppers are using digital, mobile and social media to assist in their journey to purchase, according to a new report from Forrester Research.
U.S. fashion house Oscar de la Renta is boosting its new fragrance called Something Blue in a campaign that engages users in multiple social media platforms including Pinterest, Facebook and Instagram.
Hotel brand Dorchester Collection is toasting women and its female sommeliers from three properties with the first "Women in Wine Road Trip" event to celebrate International Women’s Day March 8.
Eric Clapton, Guitar Center, Fender, Gibson and Martin Guitar partnered to create a guitar collection aimed at affluent consumers that will benefit the musician's treatment facility through sales and is priced at $15,000-$50,000.
Today in luxury marketing - Estée Lauder profit helped by growth in US, China; Four Seasons CEO Taylor to leave hotel company; Mercedes-Benz revs up sales outside home market; First look at Kristina O'Neill's WSJ. Magazine.
Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.
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