U.S. jeweler David Yurman is using social media to stretch the definition of love and engage with a wider range of consumers during the St. Valentine's Day season.
Toyota Corp.'s Lexus is using its mobile site to advertise the updates for its Enform application that allows consumers to control components of the car from their phones.
Russian jeweler Faberge is aiming to make its trademark egg collection more relevant for gift-giving consumers by creating a special St. Valentine's Day edition.
Easy-to-recognize labels with an animal or other recognizable imagery have a better chance of being re-bought, even if the design does not have much to do with the brand, according to findings from a study by Unity Marketing.
Today in luxury marketing - The Lanvin spring campaign video; Madonna dons Givenchy at Super Bowl; London luxury-home prices rise as foreign buyers seek haven; Taxi shopping technology tested in NYC.
Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been "missed opportunities."
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