In the short term, French apparel and accessories brand Louis Vuitton is on pace to have the best momentum among luxury houses during the Year of the Monkey, per Exane BNP Paribas.
Coinciding with Lunar New Year, U.S. fashion label Michael Kors is launching its first campaign on popular Chinese social photography application “in.”
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
Luxury Daily's live news from Feb. 8 - Yoox Net-A-Porter saw 27.1M average monthly visitors in 2015; Belstaff pops up in SoHo for New York Fashion Week fete; Trump Hotels schedules Washington opening for campaign season; Mr Porter brings menswear styling to BMW collaboration.
Today in luxury marketing - The risks of changing creative directors; Magazine execs mull the future of industry; Submarines and jets may well be the future of cruising; Bentley at work on a sporty SUV.
There seems to be a common understanding among luxury brands that high-priced items are not going to thrive online and that using an ecommerce platform may even devalue products.
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