Although Saks Fifth Avenue has announced the closure of its seventh retail location since July, industry experts seem to think that it is beneficial for a luxury brand to know when to cut its losses.
Independent French fashion house Hermes has rebuffed the advances of conglomerate LVMH through its creation of a seemingly impenetrable holding company. But will it last?
Swiss watchmaker Tag Heuer has relaunched its Web site as a Flash-based, richly detailed experience teeming with branded content but missing any commerce elements.
Brands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.
Today in luxury marketing - A tailor-made film at Dior Homme; Cartier to launch new women's scent; Luxury's Back! Uh, not so fast; Why you do not need a tablet marketing agency.
How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?
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