NEW YORK – Saks Fifth Avenue has transformed its demand chain environment to a new and sophisticated process that maximizes store support and customer service, according to an executive who spoke yesterday at the National Retail Federation conference.
Consumers regard customer service as a top priority when choosing to buy from a brand again and when making recommendations to friends, a study reveals.
Starwood Hotels & Resorts is using Apple's mobile video calling service FaceTime to directly connect with its most loyal consumers through their iPhones and iPod touches.
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