Following the debut of its interactive Web site project, Italian designer Giorgio Armani introduced a street-style photography campaign showcasing everyday affluents wearing its eyewear.
Louis Vuitton is adding an even more personalized touch for users by allowing them to add their own features, colors and initials to the brand's bags through a Facebook application.
As income levels improve, there is a clear and consistent shift in the types of products and services consumers buy globally and luxury brands should take note, according to a study by Credit Suisse.
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