Precision-cut crystal glass-maker Swarovski has successfully built a social media empire of fans to communicate with on Facebook, which is an effective way to build brand loyalty and ultimately drive sales.
As part of its ongoing strategy to reward its affluent customers, American Express is giving fashion-savvy cardholders access to Mercedes-Benz Fashion Week via The American Express Skybox, an invitation-only VIP lounge overlooking the event.
Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.
An Alterian study, which found that less than one-third of companies have a strong understanding of social media conversations happening around their brand, has some very important implications for luxury marketers.
To mark the brand’s association with international motorsport and motor-racing and its need for speed, Swiss watchmaker Tag Heuer showcased 10 historic race cars in a special exhibition in Geneva, where it also introduced a new timepiece.
As part of its ongoing expansion strategy, London-based online shopping destination Kelkoo branched into group-buying with the launch of the luxury shopping Web site, Kelkoo Select.
Today in luxury marketing - Audi goes 3D for its new luxury sedan campaign; Edox watches to be featured in Spiderman 4 movie; Editorial is the new advertising.
As marketers reading Luxury Daily’s Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.