Polyvore members are being challenged to dress up Bergdorf Goodman's fashion director, Linda Fargo. Winners of the contest get flown to New York Fashion Week and win a $2,500 gift card.
Precision-cut crystal glass-maker Swarovski is promoting its Valentine's Day collection via email by sending fans an online voucher for 10 percent off on orders of more than $160.
New York Media is targeting fashion-forward affluent consumers with an iPad application that lets them explore the behind-the-scenes content straight from the Fashion Week runways and afterparties.
Chanel is using email marketing to introduce and promote its spring collection to opted-in consumers via a stunning Flash-based journey into the Chanel Window World. But looks can be deceiving.
Today in luxury marketing - Kylie Minogue becomes the face of new Lexus ad campaign; McLaren teams up with Tag Heuer to release a new watch; Couture isn't so dead, after all, according to Givenchy, Dior, Armani and Chanel execs.
As marketers reading Luxury Daily's Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.
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