Hotel chain Mandarin Oriental is expanding its repertoire of mobile offerings in 2011 to better communicate directly with consumers and more effectively add value for its guests.
The luxury sector’s digital strategy stretches from its Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
Austrian crystal connoisseur Swarovski is capturing the attention of consumers across New York with a cinematic video advertisement playing on digital billboards at Manhattan landmarks.
Today in luxury marketing - Mercedes and BMW test car sharing; Gresso launches Swarovski diamond-encrusted mobile platforms; Barneys New York could go bankrupt; Storm's two-day toll could be $1 billion.
The Federal Trade Commission's proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.
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