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Luxury Daily, January 11, 2014 – Marc Jacobs casts Miley Cyrus in moody spring ad campaign

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Advertising
Marc Jacobs casts Miley Cyrus in moody spring ad campaign

Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.

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Internet
Bulgari flaunts star power to aid philanthropic efforts

Italian jeweler Bulgari is promoting its Save the Children ring with a star-studded video on its Facebook page and a dedicated Web page.

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Advertising
Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing

Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.

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In-store
Dorchester muses on Valentine’s day through Smythson collaboration

Dorchester Collection's The Dorchester, 45 Park Lane and Coworth Park properties are luring the amorously inclined this February with a "Head Over Heels" offer in collaboration with British leather goods maker Smythson.

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Commerce
Starwood bolsters massive expansion efforts in 2014

Starwood Hotels and Resorts opened 74 hotels across its nine hotel brands in 2013, with new luxury properties in Abu Dhabi, Greece, Thailand and Peru.

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Print
Tatler cleanses palate by avoiding grand New Year theme in January issue

Gucci, Chanel and Dior vie for attention in the January issue of Tatler that avoids cover-to-cover New Year hurrahs in favor of a subdued gift guide, some resolution cues and its normal array of cultural stories.

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Mobile
Lanvin tells black dress story via Pinterest series

French fashion house Lanvin posted a series of black-and-white photography on photo-sharing platform Pinterest to celebrate the little black dress, a staple design for the brand.

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News briefs
Italian luxury, Rolls-Royce, luxury watches and Karl Lagerfeld – News briefs

Today in luxury marketing - Italian luxury stocks drop on fears of a sector slowdown; Rolls-Royce eyes luxury SUV market; What do the top 3 luxury watches of 2013 have in common?; Karl Lagerfeld designs suites for Hôtel de Crillon in Paris.

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Columns
Seeing mobile as a sustainable solution

At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia.

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