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Luxury Daily, January 11, 2016 – Prada handpicks up-and-coming talent to portray “vulnerable vitality”

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January 11, 2016

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Today's headlines

Prada handpicks up-and-coming talent to portray “vulnerable vitality”
Luxury Women to Watch 2016
Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Valentino gives keys to the animal kingdom through enlivened motif
Harrods drives attention toward Aston Martin via in-window exhibit
Chloé chases the sun with #ChloeGirls in tow
Weakening currency, strengthening economy bolster Canadian real estate
Why other location-based technologies could steal beacons’ thunder in 2016
Luxury Aircraft Solutions highlights service with new program
Bentley gets loud, aims high with new bespoke Continental
Top 5 brand moments from last week
Marc Jacobs, Mandarin Oriental, Condé Nast Brides and Rolls-Royce – Live news
Beauty brands, cybersecurity, hijabs and agencies – News briefs
How brands must adapt to shifts in digital marketing

Advertising Prada handpicks up-and-coming talent to portray “vulnerable vitality”
By Sarah Jones
	Italian apparel and accessories house Prada is examining masculinity’s sensitive side by casting some of cinema’s newest talents in its spring/summer 2016 menswear campaign. Entire article

Classic Guides Luxury Women to Watch 2016
By Staff reports
	Luxury Daily’s Luxury Women to Watch 2016 list celebrates the smart women who are expected to make a difference in luxury marketing, retail, media and digital in 2016. Entire article

Multichannel Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
By Staff reports
	Register now for the nation's premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors. Entire article

Internet Valentino gives keys to the animal kingdom through enlivened motif
By Sarah Jones
	Italian fashion label Valentino is taking consumers into the wild world of a fantastical animal kingdom through a whimsical film. Entire article

In-store Harrods drives attention toward Aston Martin via in-window exhibit
By Sarah Jones
	British automaker Aston Martin is setting up shop in Harrods’ exhibition windows for the month of January to capture the attention of passersby. Entire article

Advertising Chloé chases the sun with #ChloeGirls in tow
By Staff reports
	For spring/summer 2016, Parisian apparel and accessories label Chloé is examining the spirit of #ChloeGirls through a technicolor lens. Entire article

Research Weakening currency, strengthening economy bolster Canadian real estate
By Forrest Cardamenis
	The weakening Canadian dollar has made the country’s real estate especially attractive to foreign buyers, according to a new report by Sotheby’s International Realty Canada. Entire article

Mobile Why other location-based technologies could steal beacons’ thunder in 2016
By Staff reports
	While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers. Entire article

Internet Luxury Aircraft Solutions highlights service with new program
By Forrest Cardamenis
	Private aviator Luxury Aircraft Solutions Inc. is opting for transparency with a new Web site and membership program. Entire article

Commerce Bentley gets loud, aims high with new bespoke Continental
By Forrest Cardamenis
	British automaker Bentley Motors is wooing successful young athletes and musicians to cultivate influence with “Monster by Mulliner.” Entire article

Blog Top 5 brand moments from last week
By Forrest Cardamenis
	Luxury marketing is off to a strong start for 2016. Entire article

News briefs Marc Jacobs, Mandarin Oriental, Condé Nast Brides and Rolls-Royce – Live news
By Staff reports
	Luxury Daily's live news from Jan. 8 - Marc Jacobs restructures retail footprint in Paris; Mandarin Oriental secures Boston position via acquisition; Condé Nast Brides offers up its expert wedding advice for $12.5K; Rolls-Royce perfects the “art of arrival” during London Collections Men. Entire article

News briefs Beauty brands, cybersecurity, hijabs and agencies – News briefs
By Staff reports
	Today in luxury marketing - Beauty manufacturers rethinking newness; What fashion needs to know about cybersecurity; Why Western designers are embracing the hijab; Agencies love luxury clients, but not for the money. Entire article

Columns How brands must adapt to shifts in digital marketing
By a Luxury Daily columnist
	As we enter 2016, leading brands and smart marketers alike must adopt the proper strategies to navigate through the increasingly complex and competitive world of digital marketing. Entire article

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