Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.
Luxury marketers such as Fendi, L’Occitane, John Varvatos, Tory Burch and BMW have been using Facebook ads to help increase brand awareness, build social networks and bring in Web site traffic.
Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest's advertising fill rate 112 percent from last year for its famous AD100 issue.
Today in luxury marketing - Michael Kors goes public Dec. 15; Harry Winston swings to a loss Q3; Stella McCartney chooses Malgosia Bela for fragrance campaign; Across Asia, an engine of growth for luxury firms.
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.