Department store chain Nordstrom is looking to strengthen its customer relationships with a newly-redesigned fashion rewards program that puts more control in the hands of the shopper.
High-end electronics company Bang & Olufsen will be launching a new, lower-priced brand called B&O Play, but some experts think that the lower-end product line could dilute the manufacturer's status in the industry.
Luxury retailers such as Nordstrom, Net-A-Porter and Bloomingdale's are beating out high-end brands in all industries in the mobile field, according to the L2 Prestige 100: Mobile IQ Index from L2 Think Tank.
California-based Terranea Resort is promoting a program for new homeowners at its residences called the Terranea Luxury Club that offers an exclusive collection of lifestyle upgrades through traditional marketing channels.
German automaker Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing's Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.
Welcome to Luxury Daily's inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
Today in luxury marketing - Chanel beauty spring 2012 collection lookbook; Glen Senk to join David Yurman; Magazine ad pages fell 3.1pc in 2011; Mary Katrantzou collaborating with Longchamp.
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