NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.
NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.
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NEW YORK - A Waldorf Astoria executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that the status of true luxury is determined by convenience, choice and consumer control.
NEW YORK - A Tourneau executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that all technology should serve as a communication tool between consumers, sales associates and retailers.
NEW YORK - A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.
NEW YORK – A Polar Mobile executive at Luxury Daily's Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation to drive traffic and keep mobile users engaged.
NEW YORK - A Luxury Institute executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that affluent millennials will be moving into the prime of their luxury consumption years as baby boomers are moving out.
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