Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.
NEW YORK – Luxury brands that wish to engage the consumer of tomorrow need to begin developing a strong, consistent brand presence on all platforms today, according to a presentation at NRF's 101st Annual Convention & Expo.
Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
Luxury hotel group Mandarin Oriental is looking to increase its mid-winter bookings at its New York locations with the debut of several Valentine’s Day packages aimed at creating romantic experiences.
NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.
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