NEW YORK – The brand always comes first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure that everyone is working toward a single vision, according to the Burberry CEO at NRF's Convention & Expo.
Menswear label Alfred Dunhill is emphasizing its British roots by dedicating its latest multichannel campaign to three of the country’s athletes that will be competing in the London Olympics.
NEW YORK – Maintaining a consistent brand image across all channels is the most important component of an expanding global retail brand, according to a panel at NRF’s 101st Annual Convention & Expo.
The Four Seasons Private Residences in Denver has restructured its pricing system to help convince affluent consumers that a primary or second-home purchase is a good investment in today’s unstable economy.
Fairchild Fashion Media's Women’s Wear Daily is adding another platform for luxury brands to advertise through the release of its new iPad application.
Today in luxury marketing - Prada refutes story: Miuccia Prada slams her upcoming Met Exhibit; Dolce & Gabbana apologized to protesters in Hong Kong; Chanel plans series of Japan events; China winds up Europe's luxury watch market.
While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.
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