Luxury Daily, January 20, 2016 – Luxury brands ramp up digital efforts, show varied priorities: report

January 20, 2016

Today's headlines

Research Luxury brands ramp up digital efforts, show varied priorities: report
By Sarah Jones
	The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas. Entire article

Multichannel Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
By Staff reports
	Register now for the nation's premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors. Entire article

Research True omnichannel shopping experiences still years away: BRP
By Forrest Cardamenis
	A unified commerce experience hosting a single cart across all channels is the future of retail, but retailers are struggling to deliver, according to a new report by Boston Retail Partners. Entire article

Events/Causes Kering Group, Sundance Institute pledge support to women in film
By Staff reports
	French conglomerate Kering Group is continuing its support of women through a collaborative effort with the Sundance Institute. Entire article

Internet Isaia solves mystery of craftsmanship through criminal caper
By Sarah Jones
	Italian menswear label Isaia is delving into the simultaneously sartorial and shady attributes of its hometown in a humorous tale. Entire article

Print LuxeGetaways launches print magazine with high-low approach
By Forrest Cardamenis
	Online travel and lifestyle publication LuxeGetaways is launching a print edition to better connect to its audience. Entire article

Mobile Jaguar boosts entry-level efforts with nostalgic Instagram placement
By Sarah Jones
	British automaker Jaguar is appealing to potential first-time buyers with a promoted Instagram post. Entire article

In-store Mandarin Oriental goes the distance for health-conscious patrons
By Forrest Cardamenis
	The Mandarin Oriental in Barcelona, Spain is making itself the hotel of choice for distance runners with two new promotions. Entire article

Mobile Why mobile in-store winners zero in on more than sales
By Staff reports
	Although mobile has cemented its status as an important sales tool, retailers including Sephora, Home Depot and Walgreens are leveraging smartphones to enhance in-store shopping experiences with features such as product reviews, item recommendations and in-store layout maps. Entire article

News briefs Jaeger-LeCoultre, Virtuoso, Roche Bobois and Super Bowl 50 – Live news
By Staff reports
	Luxury Daily's live news from Jan. 19 - Jaeger-LeCoultre eyes Reverso’s future in social efforts; Virtuoso curates business model based on 2016 travel trends; Roche Bobois heads to the pool for TV advert; CFDA designers craft one-off footballs for Super Bowl 50. Entire article

News briefs Stocks, Gucci, Yoox Net-A-Porter Group and Paris Ritz – News briefs
By Staff reports
	Today in luxury marketing - Stocks higher even as Tiffany’s disappoints; Hari Nef made her Milan Fashion Week debut at Gucci; The secret deal to merge Net-A-Porter with Yoox; Fire hits renovated Paris Ritz weeks before reopening. Entire article

Columns Android’s great untapped marketing potential
By a Luxury Daily columnist
	Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before. Entire article

Columns Nation’s highest-potential shoppers are turning away from the mall
By a Luxury Daily columnist
	While mall owners blame the trend on the closing of anchor stores such as Macy's, the real reason behind the demise of malls is that shoppers, especially the high-potential affluent customers, have lost interest. Entire article

Luxury Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

Subscribe to email newsletter

Luxury Daily | Homepage news RSS feed

Scroll below to see newsletter