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Luxury Daily, January 21, 2016 – Evolving luxury climate creates opportunities, anxiety: BCG

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January 21, 2016

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Evolving luxury climate creates opportunities, anxiety: BCG
Events crucial at defining brand community: Neuehouse founding partner
Consolidated, focused messaging will help fight disruption
Dream-based storytelling captures attention of larger demographic
All consumers treat themselves to luxury goods
After long journey, New York’s high-end real estate is here to stay
Will WhatsApp become a primary conduit between businesses, consumers?
Tag Heuer, Grace Coddington, The Webster and Bloomingdale’s – Live news
Graff Diamonds, JW Anderson, watchmakers and Italian brands – News briefs
9 tips for designing smart watch apps

Research Evolving luxury climate creates opportunities, anxiety: BCG
By Sarah Jones
	NEW YORK – Luxury will continue to be a growth category for the next decade, but the driving forces behind that growth are evolving, according to a partner at BCG at Luxury FirstLook: Strategy 2016 on Jan. 20. Entire article

Multichannel Events crucial at defining brand community: Neuehouse founding partner
By Sarah Jones
	NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception. Entire article

Commerce Consolidated, focused messaging will help fight disruption
By Forrest Cardamenis
	NEW YORK – According to a senior executive from Four Seasons Hotels & Resorts at Luxury FirstLook: Strategy 2016 on Jan. 20, brands will need to learn how to counter disruption to fully take advantage of luxury’s experiential economy. Entire article

Multichannel Dream-based storytelling captures attention of larger demographic
By Nancy Buckley
	NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20. Entire article

Research All consumers treat themselves to luxury goods
By Nancy Buckley
	NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20. Entire article

Commerce After long journey, New York’s high-end real estate is here to stay
By Forrest Cardamenis
	NEW YORK – New York’s status as a haven for ultra-luxury real estate is the culmination of a decades-long journey and primed to continue over the next several years, according to the CEO of Halstead Property at Luxury FirstLook: Strategy 2016 on Jan. 20. Entire article

Mobile Will WhatsApp become a primary conduit between businesses, consumers?
By Chantal Tode
	The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands. Entire article

News briefs Tag Heuer, Grace Coddington, The Webster and Bloomingdale’s – Live news
By Staff reports
	Luxury Daily's live news from Jan. 20 - Tag Heuer puts a face to watch displays through ambassador project; Grace Coddington to add “at large” to Vogue title; The Webster sets sights outside Florida with Houston Galleria boutique; Bloomingdale’s continues Middle East expansion with Kuwaiti location. Entire article

News briefs Graff Diamonds, JW Anderson, watchmakers and Italian brands – News briefs
By Staff reports
	Today in luxury marketing - Graff Diamonds names Matthieu Brichet CEO for Europe; JW Anderson experiments with "workshops" uniting culture and commerce; Luxury watchmakers rethink affordability to counter downturn; Why Italian luxury companies are still betting on China. Entire article

Columns 9 tips for designing smart watch apps
By a Luxury Daily columnist
	Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design. Entire article

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