British automaker Rolls-Royce Motor Cars is teasing the upcoming release of its new Wraith model March 5 at the Geneva Motor Show by releasing the first shadowed image to the public and hosting an interactive video on its Web site.
Executives from iProspect, McCann Truth Central and MRL Communications who spoke during a Luxury Daily webinar said that luxury marketers who did not give in to discounting, but offered multichannel experiences did not lose out during the holiday 2012 season.
French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements.
Precision-cut crystal marker Swarovski tapped consumers’ interest in image-sharing mobile application Instagram by hosting a contest to mark its 1 millionth Facebook fan that was a one-week sponsorship of digital image competition platform InstaDerby.
Trump SoHo, New York, is letting its guests preview new book releases through a program created in partnership with Random House Inc. to provide pre-loaded Amazon Kindle devices for use on-site.
Today in luxury marketing - Barneys New York looking for downtown flagship?; Lagerfeld backs French gay marriage with Chanel catwalk finale; China burns less bright for luxury brands; BMW, Mercedes hatchbacks head for India after China flop.
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