General Motors’ Cadillac is pushing the all-new XTS and its in-car Cue technology hub through a sponsorship of celebrity video content from Condé Nast’s W magazine.
Menswear label John Varvatos is targeting music enthusiasts through its spring/summer campaign that features Rock and Roll Hall of Fame inductee Jimmy Page and musician Gary Clark Jr.
Watchmaker Montblanc is pushing its 2013 collections through a new iPad application that lets users browse layers of content on its history, innovations and watch models and offers a mobile try-on tool that is unique to the platform.
Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.
The InterContinental Montreal is partnering with The Montreal Snow Village to offer packages that include a one-night stay at the property and a one-night stay inside the massive ice sculpture.
Chanel, Dolce & Gabbana, Gucci, Christian Dior and other luxury advertisers are pushing their new spring/summer collections along with fragrances in the February issue of Condé Nast’s Vogue.
Today in luxury marketing - Tod's 2012 sales meet expectations; Inside Oscar de la Renta’s debut London store; Jaguar Land Rover earnings growth stalls on cheaper SUV; Azzedine Alaïa in scent deal with Beauté Prestige.
Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
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