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Luxury Daily, January 27, 2016 – Influencer marketing needs to prioritize content over commerce

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January 27, 2016

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Influencer marketing needs to prioritize content over commerce
Armani creates classic appeal for New Normal collection by casting enduring talent
What’s next for high fashion’s free agents?
Saks touts transformative power of beauty for resolution-keen consumers
Tiffany aims for proposal placement with extensive mobile ads
Four Seasons asks consumers to look back, predict future
Jaguar Land Rover offers consumers most luxurious trip on Earth
Shoppers are adopting digital wallets at a rapid pace: Citi
P&G, Furla, Balmain and La Perla – Live news
Namesake brands, Chanel, affluents and conversational commerce – News briefs
3 trends that will define mobile retail marketing in 2016

Research Influencer marketing needs to prioritize content over commerce
By Forrest Cardamenis
	The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor. Entire article

Advertising Armani creates classic appeal for New Normal collection by casting enduring talent
By Sarah Jones
	Italian fashion label Giorgio Armani is advocating a shift toward simplicity with a series of minimalistic portraits featuring some of fashion’s iconic faces. Entire article

Commerce What’s next for high fashion’s free agents?
By Staff reports
	After their departures from Christian Dior and Lanvin, the fashion industry is buzzing with anticipation for what’s next for the careers of Raf Simons and Alber Elbaz. Entire article

Multichannel Saks touts transformative power of beauty for resolution-keen consumers
By Sarah Jones
	Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of its beauty offerings to help achieve a new look in a new year. Entire article

Mobile Tiffany aims for proposal placement with extensive mobile ads
By Sarah Jones
	Jeweler Tiffany & Co. is positioning itself as the diamond of choice to pop the question through a series of mobile advertisements across Hearst publications. Entire article

Multichannel Four Seasons asks consumers to look back, predict future
By Forrest Cardamenis
	Four Seasons Resort Maui at Wailea, HI is celebrating its 25th anniversary by planning an event for 2041, another 25 years down the road. Entire article

Out of home Jaguar Land Rover offers consumers most luxurious trip on Earth
By Forrest Cardamenis
	British automaker Jaguar Land Rover is offering consumers the trip of a lifetime to promote the latest Range Rover model. Entire article

Research Shoppers are adopting digital wallets at a rapid pace: Citi
By Staff reports
	Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services. Entire article

News briefs P&G, Furla, Balmain and La Perla – Live news
By Staff reports
	Luxury Daily's live news updates from Jan. 26 - P&G sees net sales decrease across categories; Furla sets up home base inside Printemps’ atrium; Balmain extends brand vision to inaugural children’s collection; La Perla hire to blur boundaries as it becomes global lifestyle brand. Entire article

News briefs Namesake brands, Chanel, affluents and conversational commerce – News briefs
By Staff reports
	Today in luxury marketing - Think Tank: Douglas Hand on the challenge of M&A for namesake brands; Cara Delevingne brought her dog to the Chanel couture show; The rich don't drive the luxury sector; 2016 will be the year of conversational commerce. Entire article

Columns 3 trends that will define mobile retail marketing in 2016
By a Luxury Daily columnist
	Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay. Entire article

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