Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.
British automaker Bentley Motors is enticing affluent consumers with a Valentine’s Day gift guide-themed email and online content through which they can locate gifts for a significant other.
Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”
British retailer Fortnum & Mason is asserting its culinary expertise through the first annual Food & Drink Awards program that marks the best media outlet or writer across 11 categories.
Today in luxury marketing - Gucci in the black with next fragrance launch; Valentino sells VIP perks with handbags amid slowdown; Tahari hires new chief executive; The face of the future.
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.