Between stock market inconsistency and spending frugality interspersed with random surges in spending, consumer behavior was almost untrackable in 2011. Therefore, marketers were forced to up the ante and, as a result, had truly mind-blowing ideas.
A number of luxury brands went from privately- to publicly-owned companies in 2011 to help increase the scale and reach of the label, particularly in emerging markets.
Today in luxury marketing - Outstanding Missoni for Target items are now being distributed for free; Bottega Veneta taps Jack Pierson for campaign; Careful, that's not a Louis Vuitton.